ABC, Syfy and Best Buy? Retailer Launches Network
Electronics Expert Turns Publisher With Multichannel Net Packed With Original Content — and It’s Seeking Ads By Natalie Zmuda Published: January 03, 2011 NEW YORK (AdAge.com) — The press corps at this...
View ArticleFinding Inspiration
We all have those days that it’s not as easy to come up with a great idea or design. It’s those days that we need to call on brainstorming sessions and designs we have found to inspire us. As a...
View ArticleMarketing to a 5-year-old.
I’d like to share a marketing reminder I got from observing my 5-year-old last week. Thursday was a big day for my youngest daughter. She was so excited she could hardly contain herself. It was finally...
View ArticleThe Life and Times of a Mad Hatter…in an Ad Agency!
Life in a small ad agency can be fast-paced, stressful, and frustrating – among other things, but it’s also very rewarding, exciting, fun, and so much more. Mostly, it requires that team members wear a...
View Article7 Things Every Employee Must Know About Marketing
Most companies invest in employee handbooks. These valuable resources detail rules, regulations, mission statements, policies and expected conduct. But they often ignore what might be the most...
View ArticleAn Ad Agency Intern’s Perspective
My First Few Months at The BLU Group – Advertising & Marketing My name is Melissa Hubanks and I am currently a senior at the University of Wisconsin – La Crosse pursuing a Major in Marketing and a...
View ArticleSuper Bowl May Return to Days of Spectacular ‘1984’ Ad
Often accustomed to making a short handoff in 30 seconds, some Super Bowl advertisers are considering a longer pass. Perhaps inspired by the two-minute 2011 Super Bowl ad from Chrysler, in which the...
View ArticleThe Importance of Being Loyal to Your Clients
Many years ago when I was a young Account Executive working at Ovation Marketing, the agency President, Ralph Heath, made a point to remind everyone that we should be eating Betty Crocker, Smucker’s,...
View Article5 Lessons to Help You Achieve Personal and Professional Success
As The BLÜ Group – Advertising and Marketing enters its 12th year in business I wanted to look back and contemplate everything I have learned as a manager, boss, board member, professional ad...
View Article3 Words To Remember To Grow Your Business
My wife and I live in a small Midwestern town and have for the past 20 years. During this time I have gotten to know a little bit about the “natives”. They are good people. Many of whom grew up in the...
View Article9 Tips for Designers Entering the Field
Every so often, The BLÜ Group invites students to come visit our office and talk with us about working in the industry. A few weeks ago several students from Western Technical College joined our...
View ArticleWhy Do Most Billboards Suck?
While driving on a short stretch of Highway 16 in Wisconsin from Onalaska to La Crosse and on the return trip, you can count upwards of 80 billboards. The average person would be hard pressed to...
View ArticleEnhance Your Small Business Brand
Your company already has a brand. And it’s not your logo. It’s your image to the world, based on what they see, hear and experience about you. Even though your brand is ultimately determined by public...
View ArticleWhy Do So Many New Small Businesses Fail?
For the past 13 ½ years The BLÜ Group – Advertising and Marketing has been helping small and medium sized businesses in various industries throughout the country grow their business. During this time...
View Article7 Things Every Employee Must Know About Marketing
Most companies invest in employee handbooks. These valuable resources detail rules, regulations, mission statements, policies and expected conduct. But they often ignore what might be the most...
View ArticleAn Ad Agency Intern’s Perspective
My First Few Months at The BLU Group – Advertising & Marketing My name is Melissa Hubanks and I am currently a senior at the University of Wisconsin – La Crosse pursuing a Major in Marketing and a...
View ArticleSuper Bowl May Return to Days of Spectacular ‘1984’ Ad
Often accustomed to making a short handoff in 30 seconds, some Super Bowl advertisers are considering a longer pass. Perhaps inspired by the two-minute 2011 Super Bowl ad from Chrysler, in which the...
View ArticleThe Importance of Being Loyal to Your Clients
Many years ago when I was a young Account Executive working at Ovation Marketing, the agency President, Ralph Heath, made a point to remind everyone that we should be eating Betty Crocker, Smucker’s,...
View Article5 Lessons to Help You Achieve Personal and Professional Success
As The BLÜ Group – Advertising and Marketing enters its 12th year in business I wanted to look back and contemplate everything I have learned as a manager, boss, board member, professional ad...
View Article3 Words To Remember To Grow Your Business
My wife and I live in a small Midwestern town and have for the past 20 years. During this time I have gotten to know a little bit about the “natives”. They are good people. Many of whom grew up in the...
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